Carly Thomson, a multifaceted author, speaker, mentor, and podcast host, sought to generate interest and brand awareness for her podcast while optimising her podcast content for maximum visibility and engagement.

Her primary objective was to direct her audience to listen to her podcast episodes. We achieved this through the development of “Sneak Peak” and “Wrap Up” style educational carousels both pre and post the release of each podcast episode.

Furthermore, the project required the design and implementation of new Hero Banners generating awareness of the podcast on the primary Landing Page of her website, as well as, a comprehensive Podcast Archive that allows users to find and navigate all episodes with ease.