The client’s primary objective was to establish a robust brand identity that would facilitate brand awareness and support their mission of helping individuals develop specific qualities embodied in the RER methodology: Resilient tissue, Energy system development, and Robustness. With aspirations to reach hundreds of online clients and dozens of in-person clients, the ultimate goal was to expand the brand’s reach by incorporating coaches under their brand and eventually branching out into various avenues such as gyms, clothing products, and supplements.